| YEAR |
HIGHLIGHTS & MILESTONES |
| 1998 |
Jamie McIntyre co-founded 21st Century Academy. His dream was to create a modern day 21st Century Education system to teach life and financial skills he believed should have been taught at school, but weren’t. An Education for Life. |
| 1999 |
Jamie McIntyre nominated for “Young Australian of the Year”. |
| 2001 |
21st Century Homestudy Program is launched. Previously only available as a 3 day live seminar. This leveraged the business, making it no longer reliant on Jamie McIntyre speaking as the key person. |
| 2002 |
21st Century New Zealand and New Zealand seminars successfully
launched. New Zealand proves to be a successful market, equivalent to the market size of most Australian states. |
| 2003 |
21st Century Launches Licensee Network which expands to over 75
licenses by 2007, Australia and New Zealand wide and generates over 50% of new business as of 2008.
21st Century ceases newspaper and radio advertising and commenced
internet marketing which leads to faster growth and reduced marketing
costs. This gives it a massive advantage over competitors who many fail to innovate and leave the industry as a result. |
| 2004 |
21st Century publishes the book “What I Didnt Learnt at School But Wish
I Had” that has since become a best seller. Over 225,000 copies
printed or downloaded by 2007. This book helps increase public
awareness of 21st Century Academy's Education for Life programs. |
| 2005 |
21st Century Home study membership increased from $2,995 to $3,995 and a 27 month $199 payments plan introduced.
21st Century invites selected speakers in the financial education industry to educate 21st Century members, expanding the value and range of courses on offer. Over 25 speakers covering topics from shares, options, real estate, internet, business, health and success, now begin teaching at 21st Century Academy. |
| 2006 |
Senior management brought into the company with the view to build the business, introducing processes, increasing compliance in consideration of a future listing on the ASX. |
| 2007 |
Auckland office opens to better cater to our New Zealand Members with 3 initial staff. 21st Century Head Office expands and relocates to new, larger premises in Melbourne.
Staff numbers grow from 30 to nearly 90 in 12 months.
In September, 21st Century Finance is launched. Members are now offered 21st Century finance options from personal loans to mortgages.
21st Century Accounting is launched as part of a strategy to provide more services in house and to improve members support.
21st Century Education releases “What I Didn’t Learn from my Financial Planner But Wish I Had”, which hit bookstands in late 2007 and is proving popular. |
| 2008 |
Established 21st Century Property Direct is launched as an additional service for members interested in Property Investing, helping members locate quality, discounted real estate opportunities.
January, a corporate advisory firm hired to review potential public listings and/or find a suitable cornerstone investor. This is accompanied by January, a diversified board of advisors appointed including John Petty, Colin Fabig, Adam Laura and Angus McKenzie.
New book title release schedule for 2008:
What I Didn’t Learn From Google But Wish I Had
What I Didn’t Learn From My Finance Broker But Wish I Had
What I Didn’t Learn From My Stock Broker But Wish I Had
What I Didn’t Learn From My Accountant But Wish I Had
February, additional new 420sqm Melbourne Office space secured with seminar room
February, 21st Century Lifestyle Trader launches
February, CFO Ken Edmondson recruited to improve financial reporting to the standard of a public company |
